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A colourful, wacky brand full of toys for kids to nurture and love. Nurchums™ hatch, grow, expand and morph; building a bond with their new owners and generating a sense of responsibility and compassion. 

These toys feed the imagination and, because they hatch and grow, the experience is even more vivid and realistic. Children engage with the concept of Nurchums from the outset and enjoy nurturing their development as the toys transition through different stages.

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

A popular and exciting range

Nurchums is an exciting, hands-on range featuring products that hatch, grow, expand and morph. The range is currently capitalising on the popularity of hatching eggs, and includes: Fantasy, Dinosaur and Mermaid themes.

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

Mermaid Hatching Eggs

NEW and on-trend, these magical eggs come in blue or purple, with each egg containing one growing mermaid. Simply pop them in fresh water and over the course of a few days your very own mermaid will hatch.

Watch YouTube Reviews >  

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

Fantasy Hatching Eggs

Ignite their imagination with the prospect of hatching a mythical unicorn or fairy egg — both available in pink and purple. Once the toy has hatched, it will continue to grow for up to two further weeks, or can be removed from water to shrink back to its original size.

Watch YouTube Reviews >  

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

Dinosaur Hatching Eggs

Travel back in time and hatch your very own prehistoric pet. Available in three bright colours and featuring the most popular dinosaurs: orange T-Rex eggs; green Triceratops eggs; and purple Stegosaurus eggs. These eggs are an amazing learning experience for every child.

Watch YouTube Reviews >  

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

Appeals to a wide age range 

Nurchums are aimed at children aged 6 to 12. Because the range features a number of different categories, the appropriate age range will be stated on each.

Nurchums™ | Hatching Egg Impulse Toys | Keycraft Wholesale

The retail experience

Nurchums are very much on-trend and will continue to grow through the introduction of emerging themes. Popular in toy shops, garden centres, department stores and gift shops, they are displayed in floor-standing, high volume units, designed around the relevant Nurchums’ theme. Learn more about our high-volume/ high-impact display solutions.

Mermaid Hatching Eggs
Fantasy Hatching Eggs
Dinosaur Hatching Eggs

Become a stockist 

To become a Nurchums stockist, or to find out more about our hardworking impulse toy and product brands, contact us today.

Enquire >

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