Exclusively from Keycraft, Elementos are hatching eggs that offer a companion App which brings characters to life in your own home. Collectable phone cable ‘power charms’ unlock features within the App; one comes free with each egg, others are sold separately.
In-app engagement encourages more physical toy sales: the more toys and charms, the better the in-app experience. These dual platforms enhance the experience, multiply the value, and are a really exciting way to bring a kid’s imagination to life.
When placed in water, the physical egg will hatch and grow. It will hatch in 5 days. Meanwhile kids can hatch the virtual-character in our Augmented Reality (AR) App. They need to download the App and scan the sticker on the side of the egg BEFORE putting the egg in water.
Charms are great. In the physical world, kids can personalise their charging cables with all the charms they collect. In the land of Elemento they allow kids to customise their characters, and unlock special powers and games. An exclusive power charm is hidden inside each egg, and additional charms can be bought separately. Collect them all, unlocking new powers and games along the way.
The Nurchums Elementos App can be downloaded from the App Store. Collect, customise, and explore in the new AR (Augmented Reality) world of Nurchums Elementos. Bring characters to life and interact with them in their own environment. Customise their look, give them a special name and add magical power-ups. There are even games to play. It’s all in the App!
Scanning the sticker from an Elementos egg brings that character to life in its magical land. The more stickers kids scan, the bigger their Elementos family will become. And they can see them all running around together. Great interactive fun!
Scanning charms opens up another level of interaction in the App. Kids can customise their character in a variety of ways, add charm halos, and access fun games. The more charms they scan, the more fun they can have in the App.
Colourful character-driven packaging is used to denote the 3 variants: Magikons (Fantasy); Dinodos (Dinosaur); and Growlies (Monster). The Apple Store download icon is elevated in all messaging and is clearly visible in all POS. The addition of this VR App adds another exciting and unique element to this popular hatching-egg market.
Eggs are displayed in floor-standing, high volume units, designed around the relevant Nurchums Elementos theme. Charms will be sold alongside the eggs in grab bags; creating a two price point purchase. These bags will attach to the floor-standing units.
With hatching eggs already a firm favourite in toy shops, garden centres, department stores and gift shops, this exclusive digital/physical blend is set to increase collectability and enhance engagement.