If you haven’t come across retail planograms yet, they’re a fantastic visual merchandising tool to help brick-and-mortar retailers plan the use of shelving, displays and floor space. It’s all about having the right product in the right place at the right time, with minimum space wasted.
At its most basic, a planogram is just a drawing. However, specialised retail planogram software will allow you to input product photography and use simple 3D modelling to create realistic and interactive store plans. Google Image results offer some helpful examples of what a planogram could look like.
If you’re considering experimenting with a tool, check out just some of the free and paid planogram software available. Specialised retail software will offer shelf and floor layout planning with pre-built templates. Depending on the reporting capabilities, you can also use financial reporting to help you better optimise the layout based on the sales results of placements.
You’ve got several important aspects to consider when it comes to optimised visual merchandising, which will vary according to your stock choices and unique audience demographics at each location:
Depending on the size of your store, you’re maybe happy to get by without a planogram tool or just produce some DIY drawings as needed. However, the larger your store, or the more stock variety you carry, the likelier you are to benefit from using planogram software. Whatever your budget, there is a planogram tool out there!
At Keycraft, our retail consultants know first-hand the impact that experienced visual merchandising has on retail success. See our case studies to discover the bottom-line growth we’ve helped other retailers achieve.
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