Halloween is just around the corner, and it’s a valuable opportunity to create an in-store experience that will drive more sales.
Despite the impacts of Covid, Notonthehighstreet reported that there is earlier-than-usual interest in purchasing Halloween products this year, with a staggering 900%-increase in search traffic. From searches for fancy dress to partyware, games and decorations, it seems that the spirit of Halloween has not yet departed! It’s now the third-largest retail event in the UK, worth over £470M, and a spooktacular $8 billion in the US.
Retail competition is steep, particularly as shoppers can easily purchase online. Creating novelty with seasonal in-store experiences is an effective strategy for winning more footfall.
The more magic you can conjure, the more customers will be drawn in and want to take some of it home with them. From window dressings, in-store decorations and lighting to a Halloween soundtrack and staff in fancy dress, prioritise any creative means of making your store a more immersive and unique experience for shoppers.
Let customers try out some of your products where possible, rather than having them all boxed up or placed out of reach on inaccessible shelves. Just be sure to provide a hand gel station at the entrance, and potentially also within the store. Try to strike a balance between complying with Covid guidelines without compromising the customer experience.
Learn more about using seasonal events to create footfall and profit.
Keycraft has curated a Halloween collection of our spookiest wholesale toys. They're ideal for making an irresistible Halloween display! These low-cost toys won’t break the bank, will provide bags of imaginative fun for kids, plus oodles of pizazz as creepy decorations.
Here are our top 10 picks!
The perfect friend for a little witch, this Living Nature™ black cat soft toy will be a favourite long after Halloween.
Dark creatures of the night, Dracula’s winged companions are about as spooky as it gets! Check out the Fumfings stretchy bat, Living Nature small and large hanging plush bats.
The Magnoidz™ Body & Bones Kit lets kids mould bones to build a complete skeleton from them. It will provide a fun-filled afternoon for mad scientists in training - and a bone-chilling yet educational decoration to keep!
With wet and slimy skin, frogs and toads bring the skin-crawling horrors of dark and cold places to mind. To name but a few of our slimy delights; Long-Tongue Frogs, Fumfings Stretchy Frog, Fumfings Mini Stretchy Frogs, Light Up Slingshot Frogs, Sticky Tree Frog and Stretchy Toad.
A sickly ingredient for brewing dark potions, Frog Spawn Slime is gleefully gooey and green, slipping through the fingers with satisfying ease.
Beady-eyed and furtive rats like to sneak out of their dark hiding places at night to cause a fright! Some of these critters we have in stock include; Light Up Rat, Stretchy Beanie Rat and Living Nature Rat with Squeak.
The Magnoidz Make Your Own Glow Slime Kit lets kids make their own glow-in-the-dark slime; the perfect activity for a dark and stormy night around a cauldron.
These ghastly insect toys are enough to send shivers down the spine - a ghoulish trick to play on unsuspecting victims! Some of our favourites include; Fumfings Insect Tube, Giant Insects, Mini Insects, Insect Bouncy Balls and Pest Slime Eggs.
Boys and girls alike will want these addictive little pocket-money monster toys. Monster Cupcakes. LOLLIPUTTI™ Monster Makers, Squeezy Monster Bubble Mouths, Bendy Monsters, Finger Frights and Glow Eye Bouncy Balls.
Every aspiring wizard needs a wise owl companion to see them through the long, ghostly night. Our top wholesale owl plush toys include; Living Nature Baby Owl Mini Buddies, Living Nature SMOLS Snowy Owl and Living Nature Snowy Owl Medium.
We’ve still got plenty of our popular Halloween wholesale toys in stock and can dispatch them with a speedy shipping service directly from our warehouses.
So how will you capitalise on the popularity of Halloween this year?
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