The Keycraft team were very excited to kick start 2018 with the launch of some awesome new brands at the Toy Fair. If you were lucky enough to be attending the show, you may have been introduced to some of them at our exhibition stand. If you missed the show, check out Keycraft’s Toy Fair TV interview below for a quick introduction!
Learn more about our new product ranges which were launched at the show below;
GOGOPO Goobands & Goobandz CLIPZ – slimey sensation
Without a doubt one of the main attractions on our stand was our GOOBANDS slime range. Following GOOBANDS launch in Autumn 2017, it has flown out of our warehouse at a record speed.
Keycraft launched three new additions to the range at Toy Fair, including; RAINBOOGOO (raninbow slime), LUXIPUTTI (metal putty) and FROOTIPUTTI (fruit scented putty).
We were delighted to showcase GOOBANDS to some celebrity YouTubers at the show including Emmalaila123 and Creative Celeste - who both loved GOOBANDS slime! Watch the video below to see children's reaction to GOOBANDS at the Toy Fair Demo Zone!
GOOBALLZ – slime meshballs
These meshballs toys have been created under the GOGOPO brand to be a fun collectable novelty for children. Created for slimey and sensory fun, these pocket money meshballs each come with a silicone keyring clip and a carabiner to attach onto a child’s backpack so they can take them everywhere!
GOGOPO stationery – new bundle packs
Branching out the brand to appeal more to parents and family members who are on the lookout for gifts, new GOGOPO bundles have been added to the selection. The bundles will come in four funky designs; milk bottle, sports bottle, milk shake and notebook bundle – and each of these will be available in two different colour palettes.
Nurchums Hatching Eggs - mermaid theme
Keycraft have curated their best-selling “Hatching Egg” series into a NEW brand for spring 2018 called “Nurchums”. This line has Dinosaur, Fantasy and Elf hatching eggs currently in the range and new and on-trend Mermaid Hatching Eggs were launched at the show!
Majigg – heritage toys
A new heritage toy brand loaded with nostalgia and good old fashioned play, the Majigg range of retro toys showcases bespoke designed products like the Toy Plane as well as old favourites Woody the Worm and Jack in the Box.
Also launching at the show as Keycraft’s new slimey mini series called Goobands CLIPZ. These mini slime collectibles are perfect pocket money buys or party bag fillers.
As reported by the BBC in their video “Slime takes over at Toy Fair”, slime proved to be of huge interest at the show, and we had fantastic feedback on noth our GOOBANDS existing slime range and excitement over our upcoming CLIPZ and GOOBALLZ products.
We look forward to seeing the results of our innovative brands and display solutions over the coming months, and working hand-in-hand with our new, and existing clients to help them drive footfall and profit with the Science of Impulse.
Did you miss us at the Toy Fair? Catch us at more toy trade shows throughout the year.
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