Established in 1973 by Wizard Ltd, Shrinkles is a very well-known brand with a well-established product range. It’s a name that is instantly recognised in the toy and gift industry as synonymous with high quality design and fun for all children.
With these factors in mind, on 1 September 2016, Keycraft Ltd purchased Shrinkles from Barry Robson of Wizard Ltd. In the short space of time following this acquisition, we have entirely rebranded the range of products introducing new characters yet still keeping the original identity of the product. Production has also moved up to our new manufacturing plant in Peterhead, next door to our head office.
We have also developed a brand new floor standing display unit complete with video screen for consumers to experience the fun in-store. Learn more about the Original Shrinkles Display Solution.
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