It sounds so simple, but we cannot say this often enough: Know your customers. It’s understandable that businesses focus on their own processes, targets and, of course, their bottom line — but to realise the potential of impulse purchasing as a platform for increasing profit, you must make time to fully understand your customers.
It’s likely that you already have a raft of facts and figures at your disposal that will reveal an awful lot about your customers’ shopping habits and preferences. And what you don’t yet know, you can ask them. (Once you’ve put together the right questions, that is.)
By truly understanding your customers you will be better able to trigger their impulses. You will be well on your way towards taking control of the 5 key elements of what we call: The Science of Impulse. And, you will be able to maximise the value of your stock by curating products that your customers genuinely desire.
At Keycraft, we do all this leg-work for you. Our detailed knowledge of impulse purchasing within a variety of retail environments, gives us the head start that many companies simply don’t have the time or budget to research. It’s from this starting point that we can begin to help you understand just what it is that makes your customers tick.
Discover how we can help you understand your customers with our Science of Impulse methodology.
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