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Keycraft reveal new headquarters as key part of global expansion

It has been an exciting few months here at Keycraft as the final touches to our new HQ in Peterhead, Scotland, have been put into place.

  • Corporate
  • 25 June 2018
  • Posted By Ash Wood

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Following the announcement of the purchase of new premises back in September 2017, it has been all systems go to get everyone and everything ready for the big move.

We are now delighted to share with you our new office space… come and join us on a tour of our new HQ!:

Keycraft reveal new headquarters as key part of global expansion | News and Insights | Wholesale Toys

Out with the old, in with the new.

Transformed from its weather worn blue exterior, the building has seen a huge improvement with new cladding placed all around, and even a new roof to keep out the weather in the often windy, and rainy Peterhead.

This new building has increased our overall capacity by a whopping 336% and has allowed for the entire warehouse to be meticulously mapped to streamline our picking and packing operations, speeding up deliveries for our customers.  

Keycraft reveal new headquarters as key part of global expansion | News and Insights | Wholesale Toys

A warm welcome.

Stepping through the main door into the entrance hall, you are led into the breath taking central hub called ‘The Playground’. Here you can view some of Keycraft’s bestselling impulse brands in all their glory on the display platform around the staircase; cleverly named ‘The Climbing Frame’.

This platformed area allows for the team to have a constant reminder of how awesome our products look when displayed in Keycraft’s bespoke, impulse designed solutions. (Also handy for grabbing a few samples to send to clients!)

Keycraft reveal new headquarters as key part of global expansion | News and Insights | Wholesale Toys

Space to let creativity flow.

Every aspect of the design has been carefully curated by Woodalls Design who have pulled together themes of creativity and nature to build an inspiring environment for the Keycraft team to imagine and invent.

‘The Ball Pit’ breakout area with benches and bar stools allows colleagues to grab a coffee and have a catch up on latest trends, fun ideas and talk about cool toys and innovations they’ve seen whilst out and about.

Keycraft reveal new headquarters as key part of global expansion | News and Insights | Wholesale Toys

Escape to nature.

‘The Café and Picnic’ area for breaktimes has been designed to allow staff to escape the corporate playground and gain energy from nature. The hanging greenery and string lights give a sense of sitting outdoors on a summers evening – very relaxing indeed!

The swinging seats have been included to give staff and visitors an area to breakout for informal chat and if you’re up for it, you can have a go on the ping pong table. (Watch out for those with the competitive streak!)

Keycraft reveal new headquarters as key part of global expansion | News and Insights | Wholesale Toys
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Room to grow.

We have been blown away by the new office and hats off to Doug, Greg and Chris for keeping it all under wraps for the duration of the refurb, and thank you to Woodalls Design for an amazing new work space!

This environment will allow the whole team from warehouse, to sales, customer service, marketing and finance, the room to grow and space to come up with innovative ideas to help retailers around the world increase their profits with the Science of Impulse. Having been settled into our new home for a short while now, we look forward to visits from global staff members and clients from around the globe to see our new HQ (just remember to bring your ping pong paddle!).

Want to see more? Take a 360 tour by watching the video.

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