Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?
Created in 1974 by Keycraft, Living Nature is a premium brand of beautifully crafted and realistically detailed soft toy animals which has stood the test of time. Loved by children, parents and grandparents from every corner of the globe, the brand continues to delight retailers and consumers with its enduring appeal, high impact POS display solutions and attractive product selection.
Living Nature is the perfect gift for anyone who loves animals. Our thoughtfully designed animal soft toys not only bring joy and comfort to animal lovers around the world, but also share with them some of nature’s amazing wildlife secrets.
Every Living Nature toy is handcrafted and features a hang tag packed with facts about the animal, such as; behaviour, habitat and food.
When your customer visits your retail or online business, they are seeking to solve a problem such as finding the perfect gift for their child. On top of this, 88% of consumers want brands to help them make a difference by giving them options which reduce their footprint on the planet.
Living Nature ticks both the boxes, not only are the soft toys an ideal gift for animal lovers, but the brand is also eco-friendly. With 80% of UK shoppers describing themselves as ‘environmentally friendly’, Living Nature is the perfect product range to offer.
All of our soft toys are now manufactured using 100% certified recycled plastics, most commonly used in bottles and other food containers – either for the stuffing, or the entire toy*.
Look out for our eco-friendly soft toy animals with the distinctive Naturli hangtag, which also presents information to the consumer on how many recycled plastic bottles were used to make that individual toy.
We are investing heavily in the Living Nature brand for the long term. Consumer demand for the brand is rising rapidly due to our heavyweight advertising campaigns and partnerships with many omnichannel retailers.
Living Nature has a core range of popular animal themes, such as; woodland, pets, safari, jungle, farm, prehistoric and more. Within each category, shoppers will find a delightful array of soft toy animals perfect for a wide selection of occasions from birthdays, to Christmas, Easter, Valentines Day or just to show someone they care.
The Living Nature soft toy collection welcomes new additions twice yearly, which often capitalises on popular or trending animals.
Keycraft supply a marketing toolbox for self-service marketing enablement. This can be quickly engaged and allows our retailers to access professional imagery, pricing/packing data, product descriptions and social media support.
Creating experiences in-store is another important piece of what we do. We supply attractive and branded point of sale and decor that portray the brand and influence purchase behaviour with impulse buying.
If you have experienced poor performance with plush traditionally, we would like to get an understanding of what you have tried and why you feel you have experienced limited results.
We have customers that have been taken by surprise with Living Nature in the online market. It is often thought that plush needs to be handled to be bought, however, Living Nature has seen exponential growth online due to its beautiful imagery and heavy digital advertising campaign.
Case study 1: A very recently developed website that only has 3.9% returning customers has seen great success with selling Living Nature. From July until December 2020 they received 3,700 orders at an average order value of £31.60.
Case study 2: Living Nature is an integral part of a well-established partnership with the Joules “Friends of Joules” program.
Regardless of the scale of your business, Living Nature is a brand which can help you see dividends, quickly. Contact us today so we can help you build a winning strategy for your retail or online business with Living Nature soft toys.
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