Keycraft announce new heritage toy brand: Majigg

Keycraft has revealed a new heritage toy brand under its pocket money toy umbrella called Majigg. Loaded with nostalgia and good old fashioned play, Keycraft has launched this brand to appeal to parents who are shunning tech in favour of more traditional toys.

Tech toys and child-friendly smartphones have proved popular with children, but parents are worried that they are detracting from learning opportunities offered by classic toys.

With more than 1 in 3 children aged 3-11 owning their own tablet device, many children spend up to 10 hours a week watching pranks and unboxing videos on YouTube – it is easy to understand why traditional toys are making their way back into playrooms to encourage cognitive development, dexterity, concentration and confidence in young children.

With this in mind, Keycraft has launched Majigg; a carefully curated, heritage toy brand loaded with nostalgia and good old fashioned play, to pique the interest of parents and grandparents who are looking for toys to encourage skill development, such as lateral thinking and problem solving.

The Majigg range of retro toys showcases bespoke designed products like the Toy Plane, Racing Cars, Skipping Rope and Wooden Kaleidoscope as well as old favourites such as; Woody the Worm and Jack in the Box – which are all displayed in attractive, impulse designed CDU’s.

All products in the Majigg range can be displayed in the new display solution which complements the brand and has been designed to drive impulse sales.

Browse a selection of products below or learn more about the Majigg brand. 

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