Keycraft America Inc hit the ground running opening its first North American base in Montreal, Canada in November 2017, followed shortly thereafter by a second office in Rochester, NY.
Over the past year the small but passionate team has gone from strength to strength in gaining new clients in both the US and Canada, spreading their passion for wholesale pocket money toys at every opportunity.
Building on the foundations laid in the past year, Steve Mellos has been appointed as Sales Director to bolster the existing team and extend Keycraft’s reach across North America.
“Steve is a great asset to Keycraft and it is fantastic to have him on board. He brings with him an impressive amount of sales experience and qualities that will positively impact and support our growth strategy – it’s a very exciting time.” said Doug Cowie, managing Director, Keycraft Global. “We have ambitious plans for Keycraft America Inc, and we look forward to Steve helping us reach our long-term goal of being recognised as the house of impulse toy brands, globally.”
Steve brings over 25 years’ experience in leadership to the toy industry, including ten years’ experience as a speciality toy sales rep, and sixteen years’ experience selling to key retail accounts in the US and Canada.
How can retail theatre help increase profits in my retail store?
Learn how retail theatre can really drive your customers to purchase.
Unlock the Lockdown on 12th April with 12% discount from Keycraft
We want to help our retail partners unlock the lockdown with a bang, save 12% on your order!
PEEK-A-POM & SNOOZEES - Reversible plush animals by Keycraft
Flip these collectible plush animals to reveal the surprise pet or flip its mood!