Vertical merchandising refers to displaying a product, or branded range of products, from top to bottom in a vertical line.
Horizontal merchandising is displaying a product, or branded range of products, left to right in a horizontal line.
Do you know how to utilise your shelving units for maximum visual and impulse appeal using vertical vs. horizontal display merchandising? These two display methods are important to understand, because shelving placement impacts buying behaviour.
Let’s dig into the difference, uncovering how you can leverage each approach for maximising toy stock sales in particular.
(We’re talking about in-store merchandising here, but some principals also translate to online stores. Customers want to navigate by product categories, and will give most attention to the top or left-hand sides of their screens.)
For toy stock, vertical merchandising will make a single product accessible for both adults and children.
Use this approach to sell toy stock that has equal appeal for adults and children. That could include products such as high-quality soft toys, or popular consumables such as colouring pencils, paint pots, slime and play-doh.
Vertical toy displays are also the easiest to create attractive colour block rainbows with, where you can profitably display a product across all eye levels.
Horizontal merchandising should be used to differentiate between adults versus children as the target consumer. All brands will receive equal visibility at the age-appropriate eye level and help to increase your sales.
Adult oriented products are most likely to include baby toys and gifts, educational or higher quality toys, eco-friendly options, and discounted or bundled items. For children, novelty and age-specific options usually appeal most.
With adult preferred products, display smaller products in the top half of your shelves, using horizontal progression for options and pricing. In the bottom half of your shelves, display larger and heavier items. Heavier items sell better at lower heights since they are easier to pick up, and it’s also important for safety reasons. A bigger gap between shelves will also mean that items are easier to see when looking down from above.
Alternatively, put adult preferred products along the top half of shelves, and child preferred products along the bottom half. If a product category has options by age groups, place them at the right shelf height for the age group. For example, colouring book options suitable for 5-year-olds should be horizontally displayed at a lower level than colouring books for 10-year-olds.
For tailored advice on wholesale toy stock and display strategies best suited to your business, contact Keycraft’s knowledgeable and friendly team.
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