Did you know that how products of different price points are positioned and displayed throughout your store layout has a big impact on buying behaviour and sales performance?
How you frame and draw attention to products has a significant psychological impact. For example, an experiment in a German perfume chain showed that placing products in display boxes increased sales from 80-478%.
Here’s a quick breakdown of how you can optimize your toy displays and store layout based on how people are motivated to purchase premium vs. impulse pocket money toys.
Premium toy displays
- Front-of-store placement - Window displays have been shown to have the biggest impact on impulse buying. Position premium toys in window displays and at the front of your store to entice shoppers in. Shoppers like to pick up items early in their visit, so make sure it’s your big-ticket items they see first. You can similarly capitalize on areas of high-traffic.
Tip: Don’t overdo window displays so that products get lost, but make selected products stand out with only a few bold supporting elements and props. Window spot-lighting is recommended, and use colour - it’s the biggest influencer for shopper appeal!
- Give products plenty of space - As demonstrated by designer fashion stores, less is more when it comes to displaying pricier items. Give premium products the space to stand out and be noticed by displaying less of each item. This creates a perception of rarity and specialness which heightens appeal. However, do replace sold items immediately so that your display doesn’t start to look empty and uninteresting.
Tip: Premium products should always be very neat and organized - line items up perfectly, and regularly check neatness during the day.
- Immersive product displays - When customers like a product display, it makes them four times more likely to buy a product. Your premium products justify more floor space if you can convert it to sales. Use supporting props to create novel displays that complement products and engages customers' senses. For example, a display with Keycraft’s Living Nature™ animal soft toys would work nicely with a few potted plants to create the feeling of natural animal habitat.
Tip: Ensure your displays are well-lit. Studies show the use of good lighting can increase consumer sales by up to 20%.
- Position at eye level - It’s a well-known retail rule that eye level is buy level! Consider whether it’s adults or kids who most often make the purchasing decision, and then place your premium toys at the best eye level. You could also place the same product at multiple heights to cover all bases.
- Branded display stands and signage - A branded display stand that matches the products enhances quality perception while making them more eye-catching among other options. You can also use colourful signage with concise messaging to educate people about the benefits or features of your premium products. Keycraft has a team of designers who can help you with your signage!
Impulse & pocket money toy displays
- Offer more product and colour choices - It’s good to provide more choices and novelty when products are small and low cost. Rather than expecting low-cost toys to be rarer and special, kids will enjoy digging about and choosing from the various options that are easy to handle. Kids are particularly drawn in by bright colours, so it’s a great opportunity to place lots of colourful items together without worrying too much about neatness.
- Cross-merchandize or bundle items - Following on from more product and colour choices, pocket money toys are ideal for selling in collectable ranges or with complementary products. For example, Keycraft’s GOGOPO™ stationary range is perfect for collecting a colourful set.
- Intersperse low-cost toys throughout your store (or toy section) - The benefit of interspersing cheaper toys throughout your store means that if premium products are out of budget for some shoppers, cheaper pocket money toys displayed next to them will seem like a particularly good deal! Use signage to emphasize pricing as a selling point.
- Use end-of-shelf & spinner display stands - These stand types work well to intersperse low-cost toys through your store. Plus, they display a higher volume of accessible items while using less floor space. Explore Keycraft’s colourful range of display stands.
- Point-of-sale promotions - Place small, low-cost or sale items at the tills, which is known to drive impulse sales. It’s a proven way to increase basket size, offering a tempting opportunity or promotion that doesn’t require much consideration when shoppers are already committed to paying.
To conclude, keep your store layout and displays fresh by moving things around. Notice what effect the product placement has on turnover for each range.
We recommend that you channel your creative side and experiment until you find the ideal display techniques that work best for your unique store!