News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Living Nature soft toys popularity surges ahead of Christmas

Living Nature soft toys popularity surges ahead of Christmas

Living Nature features in several UK news titles as the perfect gift this Christmas

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Keycraft Australia expands with an upgraded office

Keycraft Australia expands with an upgraded office

Exciting times for our Australian team as they settle into a bigger office.

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Why Living Nature soft toy sales are thriving

Why Living Nature soft toy sales are thriving

The latest updates from Keycraft's beloved soft toy animal brand

  • Product News
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5 Christmas marketing tips to fuel your toy campaigns

5 Christmas marketing tips to fuel your toy campaigns

Get our top marketing tips for record-breaking toy sales this Christmas!

  • Retail Insight
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Toy Industry Trade Shows 2022

Toy Industry Trade Shows 2022

Find the hottest toy trade show events to attend around the globe in 2022 and discover which ones Keycraft will be attending.

  • Corporate
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Consumers want you to lead the way with eco-friendly toys

Consumers want you to lead the way with eco-friendly toys

How can toy retailers lead environmentally-friendly changes with the resources we have available?

  • Retail Insight
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Keycraft's influencer partnership program has launched!

Keycraft's influencer partnership program has launched!

Now open to social influencers - get our newest toy products and exclusive discounts

  • Corporate
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Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday

Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday

Black Friday is nearly here, and we've got over 45 years of expertise to help toy retailers make it a success!

  • Retail Insight
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Why stocking filler toys are a great win for retailers

Why stocking filler toys are a great win for retailers

Top 5 reasons why wholesale pocket money toys make an ideal Christmas stock purchase!

  • Retail Insight
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How to cross-merchandise toy collections so customers buy more

How to cross-merchandise toy collections so customers buy more

Have you discovered the art of cross-merchandising toy collections to tempt your customers into buying more?

  • Retail Insight
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How do you display premium vs. pocket money toys to sell more?

How do you display premium vs. pocket money toys to sell more?

Optimise your store layout to influence buyer behaviour and maximize sales for both premium and pocket money toys!

  • Retail Insight
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The benefits of adding a toy collection to your store

The benefits of adding a toy collection to your store

Discover why introducing a toy selection in your shop can increase profits.

  • Retail Insight
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