News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Increase basket value with impulse toys & display solutions

Increase basket value with impulse toys & display solutions

On the run up to Christmas it is important not to overlook the incremental value of impulse pocket money sales.

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Tips on boosting retail sales for back to school 2018

Tips on boosting retail sales for back to school 2018

What are Keycraft's top digital tips for standing out from the retail crowd this back to school season? Read on to learn more.

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Why should retailers use seasonal events to increase footfall...

Why should retailers use seasonal events to increase footfall...

Find out why small to medium retailers and family attractions should use seasonal events to increase footfall and profit.

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Know your customers!

Know your customers!

Realise the potential of impulse purchasing as a platform for increasing profit, by fully understanding your customers.

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Why are unicorns so popular? And what does this mean for retai...

Why are unicorns so popular? And what does this mean for retai...

Unicorns have been making a comeback, but why? And how does this help retail sales?

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Slimey sensation taking schools by storm

Slimey sensation taking schools by storm

As if the fidget spinner craze was not enough to keep us all on our toes this year, media outlets are reporting that slime is the new gooey global craze.

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Why parent appeal is a big seller

Why parent appeal is a big seller

By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.

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Wooden, Retro and Traditional Toys Range

Wooden, Retro and Traditional Toys Range

Our range of retro products includes wooden, tin and traditional toys, all of which are selected for their developmental value and customer appeal.

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So, you think you know your customers?

So, you think you know your customers?

Are intuition and experience the only things you need to run a successful business?

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Holidaying at home

Holidaying at home

Families choosing to holiday at home, rather than abroad, will boost pocket money sales.

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Post-EU Referendum: seizing opportunities

Post-EU Referendum: seizing opportunities

Why businesses should remain agile and seize every opportunity over the coming months.

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How arts and crafts support child development

How arts and crafts support child development

The benefits of arts and crafts activities to a child go even further than bonding, and can be just as fundamental to other areas of their development.

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