News & Insights

Find the perfect gifting product with Living Nature

Discover the value of Living Nature soft toys, a firm favourite with families and retailers since 1974!

Top 10 wholesale Christmas stocking fillers for kids in 2021

Make sure your 2021 Christmas season is highly profitable with our fantastic selection of wholesale stocking filler toys.

New Pop-Pop Tubes: Infinite ways for fidgeting fun

Introducing NEW Pop-Pop Tubes - a highly satisfying popping fidget toy to stimulate the senses.

Get wholesale stock fast with Operation Stock Unblock

We're on a mission to ensure buying wholesale pocket money toys & gifts is as easy as possible for our retail partners. Look out for our Top Toys in Stock logo.

PEEK-A-POM & SNOOZEES - Reversible plush animals by Keycraft

Flip these collectible plush animals to reveal the surprise pet or flip its mood!

Top 10 Pocket Money Fidget Toys & Sensory Delights for 2021

Looking for the best wholesale fidget toys and sensory delights? Check out our top picks for 2021.

Keycraft release new Living Nature baby animal soft toys

Living Nature Babies are the perfect plush gift for all occasions. Available exclusively from Keycraft wholesalers.

Keycraft's Spring/Summer 2021 catalogue has just landed!

Feast your eyes upon our hot new arrivals, perfect pocket money toys and delights to boost incremental sales.

Living Nature Spring/Summer Soft Toy 2021 Collection

Keycraft welcome 10 new soft toy animals to the Living Nature range.

Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for resellers interested in boosting sales - could you be the perfect partner?

Living Nature partner with Macmillan Publishers for giveaway

We are delighted to announce that Living Nature has partnered with Macmillan Children's Books to celebrate the launch of their new book Counting Creatures.

Top 10 Pocket Money Stocking Fillers

Find the best wholesale pocket money toy stocking fillers with Keycraft.