News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

GOGOPO Commended at 2017 Stationery Awards

GOGOPO Commended at 2017 Stationery Awards

GOGOPO Nail Polish Highlighters commended in the awards at the London Stationery Show 2017.

  • Product News
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NEW Fairy & Unicorn Fantasy Hatching Eggs!

NEW Fairy & Unicorn Fantasy Hatching Eggs!

Following the success and feedback we have received on our Dino Hatching Eggs, we have developed these exciting NEW Unicorn and Fairy Hatching Eggs to help you drive impulse sales in your store.

  • Product News
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New premises mark continued growth for Keycraft

New premises mark continued growth for Keycraft

Keycraft has confirmed its acquisition of the GE Oil & Gas buildings also located in Blackhouse Industrial Estate, Peterhead.

  • Corporate
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Keycraft welcome new account managers to strengthen team

Keycraft welcome new account managers to strengthen team

Jarl & Hilton will head up the new office in Swansea, Wales.

  • Corporate
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Shrinkles crafts undergo rebrand by Keycraft

Shrinkles crafts undergo rebrand by Keycraft

Keycraft has re-branded and launched a fresh new line of Shrinkles shrinking plastic craft kits.

  • Product News
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Keycraft Australia appoints new GM

Keycraft Australia appoints new GM

Keycraft strengthen Australian team with appointment of new GM.

  • Corporate
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Keycraft expand product portfolio with three new brands

Keycraft expand product portfolio with three new brands

Peterhead-based toy wholesaler and distributor Keycraft has launched three new brands to bolster its product range.

  • Product News
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Why parent appeal is a big seller

Why parent appeal is a big seller

By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.

  • Retail Insight
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Wooden, Retro and Traditional Toys Range

Wooden, Retro and Traditional Toys Range

Our range of retro products includes wooden, tin and traditional toys, all of which are selected for their developmental value and customer appeal.

  • Retail Insight
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So, you think you know your customers?

So, you think you know your customers?

Are intuition and experience the only things you need to run a successful business?

  • Retail Insight
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Keycraft purchases entire share capital of Wizard Limited

Keycraft purchases entire share capital of Wizard Limited

Wizard Limited founders Barry and Lindsay Robson have sold the entire share capital in the company to Keycraft Limited of Peterhead.

  • Corporate
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Holidaying at home

Holidaying at home

Families choosing to holiday at home, rather than abroad, will boost pocket money sales.

  • Retail Insight
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