News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Shrinkles crafts undergo rebrand by Keycraft

Shrinkles crafts undergo rebrand by Keycraft

Keycraft has re-branded and launched a fresh new line of Shrinkles shrinking plastic craft kits.

  • Product News
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Keycraft Australia appoints new GM

Keycraft Australia appoints new GM

Keycraft strengthen Australian team with appointment of new GM.

  • Corporate
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Keycraft expand product portfolio with three new brands

Keycraft expand product portfolio with three new brands

Peterhead-based toy wholesaler and distributor Keycraft has launched three new brands to bolster its product range.

  • Product News
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Why parent appeal is a big seller

Why parent appeal is a big seller

By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.

  • Retail Insight
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Wooden, Retro and Traditional Toys Range

Wooden, Retro and Traditional Toys Range

Our range of retro products includes wooden, tin and traditional toys, all of which are selected for their developmental value and customer appeal.

  • Retail Insight
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So, you think you know your customers?

So, you think you know your customers?

Are intuition and experience the only things you need to run a successful business?

  • Retail Insight
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Keycraft purchases entire share capital of Wizard Limited

Keycraft purchases entire share capital of Wizard Limited

Wizard Limited founders Barry and Lindsay Robson have sold the entire share capital in the company to Keycraft Limited of Peterhead.

  • Corporate
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Holidaying at home

Holidaying at home

Families choosing to holiday at home, rather than abroad, will boost pocket money sales.

  • Retail Insight
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Post-EU Referendum: seizing opportunities

Post-EU Referendum: seizing opportunities

Why businesses should remain agile and seize every opportunity over the coming months.

  • Retail Insight
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How arts and crafts support child development

How arts and crafts support child development

The benefits of arts and crafts activities to a child go even further than bonding, and can be just as fundamental to other areas of their development.

  • Retail Insight
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Encourage creativity in children with Keycraft Arts & Crafts Kits

Encourage creativity in children with Keycraft Arts & Crafts Kits

Keycraft have a fantastic selection of craft kits to pique the interest of every child.

  • Product News
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The good old fashioned walk-through

The good old fashioned walk-through

Advice on how to succeed in retail comes in fast from all angles, but maybe all you really need is a good old fashioned walk though...

  • Retail Insight
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