News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

New for Christmas: Elf Hatching Eggs

New for Christmas: Elf Hatching Eggs

We are ELF-static to share with you our NEW and EXCLUSIVE product line to add a sprinkle of Christmas magic to your toy range this Winter.

  • Product News
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Work begins on new headquarters for Keycraft

Work begins on new headquarters for Keycraft

Our new HQ is designed to accommodate our recent fast-growth, as well as providing growing-room for our continuing expansion.

  • Corporate
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GOOBANDS slime & wristband collectibles!

GOOBANDS slime & wristband collectibles!

GOOBANDS is an on-trend collection of slime and matching wristbands for children, teens & tweens.

  • Product News
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Guide: How to SHRINK Shrinkles

Guide: How to SHRINK Shrinkles

Shrinkles is a fun craft activity for all of the family. If you are the lucky owner of a new Original Shrinkles magic shrinking plastic craft kit and are looking for some top tips on SHRINKING your SHRINKLES, you've come to the right place!

  • Product News
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Why are unicorns so popular? And what does this mean for retai...

Why are unicorns so popular? And what does this mean for retai...

Unicorns have been making a comeback, but why? And how does this help retail sales?

  • Retail Insight
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Slimey sensation taking schools by storm

Slimey sensation taking schools by storm

As if the fidget spinner craze was not enough to keep us all on our toes this year, media outlets are reporting that slime is the new gooey global craze.

  • Retail Insight
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Keycraft launch new Original Shrinkles slim packs

Keycraft launch new Original Shrinkles slim packs

Introducing the brand NEW range of animal themed Original Shrinkles Craft Kits!

  • Product News
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GUIDE: How to grow and hatch a Nurchums egg

GUIDE: How to grow and hatch a Nurchums egg

A guide on how to nurture your Nurchums egg so that it hatches and grows into a new pocket money pet.

  • Product News
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GOGOPO Commended at 2017 Stationery Awards

GOGOPO Commended at 2017 Stationery Awards

GOGOPO Nail Polish Highlighters commended in the awards at the London Stationery Show 2017.

  • Product News
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NEW Fairy & Unicorn Fantasy Hatching Eggs!

NEW Fairy & Unicorn Fantasy Hatching Eggs!

Following the success and feedback we have received on our Dino Hatching Eggs, we have developed these exciting NEW Unicorn and Fairy Hatching Eggs to help you drive impulse sales in your store.

  • Product News
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New premises mark continued growth for Keycraft

New premises mark continued growth for Keycraft

Keycraft has confirmed its acquisition of the GE Oil & Gas buildings also located in Blackhouse Industrial Estate, Peterhead.

  • Corporate
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Keycraft welcome new account managers to strengthen team

Keycraft welcome new account managers to strengthen team

Jarl & Hilton will head up the new office in Swansea, Wales.

  • Corporate
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