News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Keycraft COVID-19 May Update

Keycraft COVID-19 May Update

Read an update from the Keycraft directors on operations in May 2020.

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Keycraft welcome SMOLS eco-friendly soft toys to range

Keycraft welcome SMOLS eco-friendly soft toys to range

SMOLS soft toys are made from 100% certified recycled plastics*.

  • Product News
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NEW: Living Nature Naturli

NEW: Living Nature Naturli

NATURLI is our new roots to branch approach to making toys more sustainably!

  • Product News
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Keycraft COVID-19 March Update

Keycraft COVID-19 March Update

Read our Keycraft Coronavirus (COVID-19) Company Statement here.

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Keycraft is certified & registered with FSC™

Keycraft is certified & registered with FSC™

We are delighted to announce that Keycraft is now certified & registered with FSC™. We are committed to a more sustainable future!

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Keycraft Charity Challenge 2020

Keycraft Charity Challenge 2020

Members of the Keycraft team get fit and healthy for Spring 2020 and donate funds for every kg lost and for every mile walked!

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Keycraft acquires Ashwood Gifts

Keycraft acquires Ashwood Gifts

Keycraft brings some exciting news to kick off the new decade by acquiring Ashwood Gifts - combining strengths and 71 years of invaluable experience.

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Toy Industry Trade Shows 2020

Toy Industry Trade Shows 2020

Catch up with the Keycraft team at upcoming global toy industry trade events throughout 2020.

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Living Nature Recycled Plastic Announcement

Living Nature Recycled Plastic Announcement

Introducing Living Nature soft toys with recycled stuffing!

  • Product News
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Opportunities for Growth in UK Domestic Tourism

Opportunities for Growth in UK Domestic Tourism

What's driving growth in domestic tourism this summer and how can you benefit?

  • Retail Insight
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Will you win the Nurchums Golden Easter Egg Hunt?

Will you win the Nurchums Golden Easter Egg Hunt?

This Easter season we're hiding 5 Golden Hatching Eggs randomly in our stock of Nurchums Eggs. Will you be one of our winners? Win 50% off your order!

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Keycraft to host Easter showroom event to delight customers

Keycraft to host Easter showroom event to delight customers

You're invited! Register your interest now to secure a space at our Easter showroom event to view our top-selling selection of impulse toys.

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