News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Meshables: New Squeezy Animals by Keycraft

Meshables: New Squeezy Animals by Keycraft

A perfect toy for children who love animals and squishy toys - and for those who like to keep their hands busy.

  • Product News
  • Read Article
Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft has introduced five NEW Magnoidz Science Kits with their Autumn/Winter 17 range to educate and entertain children.

  • Product News
  • Read Article
Shrinkles Highly Commended by the Rainbow Awards

Shrinkles Highly Commended by the Rainbow Awards

Keycraft is proud to announce that Original Shrinkles has been awarded Highly Commended in the Arts & Crafts category in the Rainbow Awards for Toy Excellence 2017.

  • Product News
  • Read Article
Highly Commended Award for Shrinkles in Right Start Toy Awards

Highly Commended Award for Shrinkles in Right Start Toy Awards

We are delighted to announce that Original Shrinkles Craft Kits have scooped a prestigious accolade from the Right Start Toy Awards 2017.

  • Product News
  • Read Article
New for Christmas: Elf Hatching Eggs

New for Christmas: Elf Hatching Eggs

We are ELF-static to share with you our NEW and EXCLUSIVE product line to add a sprinkle of Christmas magic to your toy range this Winter.

  • Product News
  • Read Article
Work begins on new headquarters for Keycraft

Work begins on new headquarters for Keycraft

Our new HQ is designed to accommodate our recent fast-growth, as well as providing growing-room for our continuing expansion.

  • Corporate
  • Read Article
GOOBANDS slime & wristband collectibles!

GOOBANDS slime & wristband collectibles!

GOOBANDS is an on-trend collection of slime and matching wristbands for children, teens & tweens.

  • Product News
  • Read Article
Guide: How to SHRINK Shrinkles

Guide: How to SHRINK Shrinkles

Shrinkles is a fun craft activity for all of the family. If you are the lucky owner of a new Original Shrinkles magic shrinking plastic craft kit and are looking for some top tips on SHRINKING your SHRINKLES, you've come to the right place!

  • Product News
  • Read Article
Why are unicorns so popular? And what does this mean for retai...

Why are unicorns so popular? And what does this mean for retai...

Unicorns have been making a comeback, but why? And how does this help retail sales?

  • Retail Insight
  • Read Article
Slimey sensation taking schools by storm

Slimey sensation taking schools by storm

As if the fidget spinner craze was not enough to keep us all on our toes this year, media outlets are reporting that slime is the new gooey global craze.

  • Retail Insight
  • Read Article
Keycraft launch new Original Shrinkles slim packs

Keycraft launch new Original Shrinkles slim packs

Introducing the brand NEW range of animal themed Original Shrinkles Craft Kits!

  • Product News
  • Read Article
GUIDE: How to grow and hatch a Nurchums egg

GUIDE: How to grow and hatch a Nurchums egg

A guide on how to nurture your Nurchums egg so that it hatches and grows into a new pocket money pet.

  • Product News
  • Read Article

Newsletter Sign-up

Sign-up to our newsletter and keep up to date with industry news, product bulletins, and useful insights from our Keycraft team.

Submit

By submitting your email address you confirm that you are happy to receive email communications from Keycraft. See our Privacy Policy.