News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Travel back in time for prehistoric play with Dino Hatch Eggs

Travel back in time for prehistoric play with Dino Hatch Eggs

Delight your customers with DINO-TERRIFIC alternatives to sugary sweets!

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Magnoidz expand range with new toys and gadgets

Magnoidz expand range with new toys and gadgets

Keycraft introduce toys and gadgets to Magnoidz science brand.

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Living Nature Easter Bundles 2018

Living Nature Easter Bundles 2018

Over the years, our Living Nature brand has been proven to peak in popularity with retailers and consumers during the Easter season.

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The Toy Fair 2018: Keycraft Highlights

The Toy Fair 2018: Keycraft Highlights

The Keycraft team were very excited to kick start 2018 with the launch of some awesome new brands at the Toy Fair.

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Living Nature launch new soft toy dogs and puppies

Living Nature launch new soft toy dogs and puppies

Happy tails all round as Living Nature add new dogs and puppies to soft toy range.

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Mermaid Mania at Keycraft!

Mermaid Mania at Keycraft!

Keycraft launch into 2018 with a new range of Mermaid themed pocket money toys.

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Meet Keycraft at Toy Trade Shows in 2018

Meet Keycraft at Toy Trade Shows in 2018

Keycraft will be showcasing its exciting range of new brands and best-selling children's products at a variety of industry events throughout 2018.

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Fabulously ferocious growing dinosaurs by Keycraft

Fabulously ferocious growing dinosaurs by Keycraft

These fabulously ferocious NEW Growing Dinosaur pocket money toys by Keycraft are the perfect gift for children interested in palaeontology and prehistoric animals!

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Meshables: New Squeezy Animals by Keycraft

Meshables: New Squeezy Animals by Keycraft

A perfect toy for children who love animals and squishy toys - and for those who like to keep their hands busy.

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Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft has introduced five NEW Magnoidz Science Kits with their Autumn/Winter 17 range to educate and entertain children.

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Shrinkles Highly Commended by the Rainbow Awards

Shrinkles Highly Commended by the Rainbow Awards

Keycraft is proud to announce that Original Shrinkles has been awarded Highly Commended in the Arts & Crafts category in the Rainbow Awards for Toy Excellence 2017.

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Highly Commended Award for Shrinkles in Right Start Toy Awards

Highly Commended Award for Shrinkles in Right Start Toy Awards

We are delighted to announce that Original Shrinkles Craft Kits have scooped a prestigious accolade from the Right Start Toy Awards 2017.

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