News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Delight your customers with Easter toys & stationery by Keycraft

Delight your customers with Easter toys & stationery by Keycraft

Keycraft has a vast range of top-selling, impulse-driven pocket money toys to delight your customers this Easter. Shop Now.

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Keycraft launch new metal, rainbow and scented GOOBANDS

Keycraft launch new metal, rainbow and scented GOOBANDS

The collection of ten new slimes and putties come in bright, glittery colours, and each include a collectible wristband.

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Keycraft announce new heritage toy brand: Majigg

Keycraft announce new heritage toy brand: Majigg

Packed with traditional values and a good old sense of fun, Majigg is a brand to entice shoppers of all ages.

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Digi Pets - Retro handheld pets by Keycraft

Digi Pets - Retro handheld pets by Keycraft

Following the 90's trend, Keycraft has launched its own line of retro handheld pets to carry in your pocket. Order Now.

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Travel back in time for prehistoric play with Dino Hatch Eggs

Travel back in time for prehistoric play with Dino Hatch Eggs

Delight your customers with DINO-TERRIFIC alternatives to sugary sweets!

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Magnoidz expand range with new toys and gadgets

Magnoidz expand range with new toys and gadgets

Keycraft introduce toys and gadgets to Magnoidz science brand.

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Living Nature Easter Bundles 2018

Living Nature Easter Bundles 2018

Over the years, our Living Nature brand has been proven to peak in popularity with retailers and consumers during the Easter season.

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The Toy Fair 2018: Keycraft Highlights

The Toy Fair 2018: Keycraft Highlights

The Keycraft team were very excited to kick start 2018 with the launch of some awesome new brands at the Toy Fair.

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Living Nature launch new soft toy dogs and puppies

Living Nature launch new soft toy dogs and puppies

Happy tails all round as Living Nature add new dogs and puppies to soft toy range.

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Mermaid Mania at Keycraft!

Mermaid Mania at Keycraft!

Keycraft launch into 2018 with a new range of Mermaid themed pocket money toys.

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Meet Keycraft at Toy Trade Shows in 2018

Meet Keycraft at Toy Trade Shows in 2018

Keycraft will be showcasing its exciting range of new brands and best-selling children's products at a variety of industry events throughout 2018.

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Fabulously ferocious growing dinosaurs by Keycraft

Fabulously ferocious growing dinosaurs by Keycraft

These fabulously ferocious NEW Growing Dinosaur pocket money toys by Keycraft are the perfect gift for children interested in palaeontology and prehistoric animals!

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