News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

How to influence retail buying behaviour

How to influence retail buying behaviour

Discover easy steps to increase impulse purchases, both in-store and online!

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Tips for Instagram worthy toy displays

Tips for Instagram worthy toy displays

Profit from the power of word of mouth marketing with more photogenic toy displays

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How to Run an Easter Grotto

How to Run an Easter Grotto

Easter grottos are a growing experiential trend - ideal to bring in more footfall and boost revenue during the school holidays!

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How retailers can navigate the shifting global economy in 2022

How retailers can navigate the shifting global economy in 2022

Diversified supply chains, use of automation technology and hybrid working models are key tactics for adapting to a post-covid world.

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Online marketing trends to increase toy sales in 2022

Online marketing trends to increase toy sales in 2022

Discover steps for implementing effective content marketing, and creating multichannel toy retail experiences.

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The Toy Retailers' Guide to 2022

The Toy Retailers' Guide to 2022

We've got essential tips for navigating retail challenges in 2022, with potential opportunities to exploit!

  • Retail Insight
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Living Nature soft toys popularity surges ahead of Christmas

Living Nature soft toys popularity surges ahead of Christmas

Living Nature features in several UK news titles as the perfect gift this Christmas

  • Product News
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Keycraft Australia expands with an upgraded office

Keycraft Australia expands with an upgraded office

Exciting times for our Australian team as they settle into a bigger office.

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Why Living Nature soft toy sales are thriving

Why Living Nature soft toy sales are thriving

The latest updates from Keycraft's beloved soft toy animal brand

  • Product News
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5 Christmas marketing tips to fuel your toy campaigns

5 Christmas marketing tips to fuel your toy campaigns

Get our top marketing tips for record-breaking toy sales this Christmas!

  • Retail Insight
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Toy Industry Trade Shows 2022

Toy Industry Trade Shows 2022

Find the hottest toy trade show events to attend around the globe in 2022 and discover which ones Keycraft will be attending.

  • Corporate
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Consumers want you to lead the way with eco-friendly toys

Consumers want you to lead the way with eco-friendly toys

How can toy retailers lead environmentally-friendly changes with the resources we have available?

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