News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

Mermaid Mania at Keycraft!

Mermaid Mania at Keycraft!

Keycraft launch into 2018 with a new range of Mermaid themed pocket money toys.

  • Product News
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Fabulously ferocious growing dinosaurs by Keycraft

Fabulously ferocious growing dinosaurs by Keycraft

These fabulously ferocious NEW Growing Dinosaur pocket money toys by Keycraft are the perfect gift for children interested in palaeontology and prehistoric animals!

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Meet Keycraft at Toy Trade Shows in 2018

Meet Keycraft at Toy Trade Shows in 2018

Keycraft will be showcasing its exciting range of new brands and best-selling children's products at a variety of industry events in the early part of 2018.

  • Corporate
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Meshables: New Squeezy Animals by Keycraft

Meshables: New Squeezy Animals by Keycraft

A perfect toy for children who love animals and squishy toys - and for those who like to keep their hands busy.

  • Product News
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Increase basket value with impulse toys & display solutions

Increase basket value with impulse toys & display solutions

On the run up to Christmas it is important not to overlook the incremental value of impulse pocket money sales.

  • Retail Insight
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Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft enhance Magnoidz brand with 5 new science kits

Keycraft has introduced five NEW Magnoidz Science Kits with their Autumn/Winter 17 range to educate and entertain children.

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Shrinkles Highly Commended by the Rainbow Awards

Shrinkles Highly Commended by the Rainbow Awards

Keycraft is proud to announce that Original Shrinkles has been awarded Highly Commended in the Arts & Crafts category in the Rainbow Awards for Toy Excellence 2017.

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Highly Commended Award for Shrinkles in Right Start Toy Awards

Highly Commended Award for Shrinkles in Right Start Toy Awards

We are delighted to announce that Original Shrinkles Craft Kits have scooped a prestigious accolade from the Right Start Toy Awards 2017.

  • Product News
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New for Christmas 2017: Elf Hatching Eggs

New for Christmas 2017: Elf Hatching Eggs

We are ELF-static to share with you our NEW and EXCLUSIVE product line to add a sprinkle of Christmas magic to your toy range this Winter.

  • Product News
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Work begins on new headquarters for Keycraft

Work begins on new headquarters for Keycraft

Our new HQ is designed to accommodate our recent fast-growth, as well as providing growing-room for our continuing expansion.

  • Corporate
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It's here! It's GOOBANDS!

It's here! It's GOOBANDS!

Introducing our quirkiest and slimiest product yet...

  • Product News
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Guide: How to SHRINK Shrinkles

Guide: How to SHRINK Shrinkles

Shrinkles is a fun craft activity for all of the family. If you are the lucky owner of a new Original Shrinkles magic shrinking plastic craft kit and are looking for some top tips on SHRINKING your SHRINKLES, you've come to the right place!

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