We care about the kids who buy our toys; we want them to have a fun childhood and to grow up with a bright future. Our commitment to sustainability is part of our investment in this. Like all responsible businesses, we want to make sure our impact on the planet is a positive one. So from design and manufacture to distribution and packaging, we’ve embraced sustainable thinking throughout our business. And there’s more to come.
At Keycraft we’ve started a complete overhaul of our thinking and processes, and many changes have been implemented, as detailed below. We will continue this move forward on a rolling program, until these changes are implemented across all of our ranges.
We work closely with key partners who help us to achieve our on-going environmental goals.
We are a member of RECOUP – Recycling of Used Plastics Ltd, a charity and leading authority providing expertise and guidance and researching new approaches to plastic development and recycling. By working with them, we can help protect the planet and its limited resources, while still creating amazing toys for children to enjoy.
We are a member of OPRL – The On-Pack Recycling Label. Recognised by the UN Environment Programme as international best practice, the award-winning On-Pack Recycling Label scheme delivers a simple and consistent recycling message on consumer packaging.
Keycraft is certified and registered with the Forest Stewardship Council (FSC). This enables us to distribute FSC certified wooden toys and gifts from supply chain partners who can demonstrate full Chain of Custody, which ensures that the wood in their products comes from sustainably managed forests and/ or proven recycled sources.
We’re currently re-designing our ranges and have changed our design philosophy to ensure that when products, packaging and POS are designed we minimise single-use plastics.
We are exploring new and innovative materials that can be safely used in toy production, which have a lower environmental impact and are more recyclable and sustainable.
At Keycraft, we’ve taken steps to be more sustainable, but we recognise this is just the start of our journey. Our commitment is unwavering. Our 3-year vision is to remove all unnecessary and non-recyclable plastic from our packaging. Longer-term, our research and development programme is working on a range of innovative, sustainable alternatives to plastic for our future ranges.
Get in touch
Please contact us for a copy of our full and current Environmental Policy.