Science of Impulse
We’ve distilled 40 years of data and experience into one phrase: The Science of Impulse. And we are experts in it.
Products, customers and environments have changed hugely, and there’s now more choice than ever. And still our sector continues to change and evolve. Our process allows us to adapt to the market with unique clarity; bringing insight that’s specifically designed to ramp up retailer profit.
Turning low value into high profit is a big deal. It's a science... The Science of Impulse.
Experience That Pays
Find out how Keycraft’s experience can make you more profit.
We’ve been bringing products successfully to market for four decades. We now supply a vast customer base, from tourist attractions to high street stores, and from individual retailers to the distribution centres of the large multi-chain organisations.
The breadth of our customer base and their years of loyalty have given us enormous insight into our sector. As a result, we’ve accumulated a wealth of knowledge and understanding of different retail environments and customer behaviours. It’s this knowledge and experience that makes us experts at turning low value, high volume goods into high profit for retailers.
People
Impulse starts from really knowing your customers. Are you selling to the child — or to the parent? Are you crystal-clear about the sorts of things that influence their behaviour? Do you know what they really want — and how much they’re prepared to pay for it?
“Keycraft instinctively know which products will sell through our store throughout the seasons.”
Lead Buyer | Chain of Toy Stores
Environment
Impulse purchases don’t just happen at the till. Knowing how customers interact with your retail environment opens up other opportunities to make your space pay. Get your space working hard, and customers will find it easier to shop.
“Keycraft helped us create an environment where families wanted to stay and shop for longer.”
Head of Retail | National Bookshop Chain
Choice
Don’t fill gaps; create opportunities. Carefully curated ranges with genuine appeal maximise impulse profit. And make more of what you have: impulse price points aren’t fixed, they will change according to your customers and the environment.
“Keycraft are very good at helping to start off a whole new range from scratch. It’s so easy.”
Buyer | National Garden Centre
Value
Our products are designed to appeal to children, parents and retailers. They are value engineered to ensure maximum profit for you, and to give parents that feel good factor. Well-thought-out, quality products make it easier for parents to say a guilt-free ‘yes’
“If a product looks cheap people won’t buy it. Keycraft’s toys look great and add to the store experience.”
Manager | Independent Toy Store
Accessibility
If products are out of sight, they are out of mind. Impulse products need to be in the right place, at the right time, and accessible to the customer. Packaging, POS and in-store presentation all increase impulse potential. Remember: if they can’t see it, they can't want it.
“Keycraft categorise ranges to tell a story, and they know just where to put them in the store.”
Toy Buyer | Buying Group
Become a Stockist
To become a stockist, or to find out more about our hardworking impulse toy and product brands, contact us today.
