Toys 4 All is an independent toy store in the heart of Sydney. It is dedicated to having the biggest brands in stock all year round as a one-stop-shop for all things toys!
Located within a homemaker shopping centre, their in-store retail model focussed on bigger products such as outdoor toys, although they did offer a range of toy sizes and a complimentary eCommerce website.
Toys 4 All contacted Keycraft about our Living Nature soft toy range. Through discussion, an opportunity was identified to support them in achieving their wider goals.
The in-store experience featured standard retail racks that neatly housed a range of large boxed items and stacked plush toys, while the queuing area featured smaller impulse products.
However, the store was lacking featured toy displays and a window display. Nothing eye-catching stood out to attract customers in from the street or ensure that they didn’t leave empty-handed.
Toys 4 All needed a strategy to generate more impulse sales in order for revenue to grow.
The range of impulse toy products needed to be expanded with on-trend ranging that leveraged attractive branding. Visually appealing display solutions and impulse toys were required to create points of attraction nearer the front of the store, also optimizing the floor space and facilitating a window display.
The newly introduced Living Nature plush range sold more than 30 soft toy animals in just the first couple of days alone, and the expanded pocket money toy range is now turning over at double the previous volume!
Toys 4 All are considering expanding to multiple stores in future. We’re excited about a continued partnership with this fantastic brand and friendly team, which has so much more growth potential to explore.