Haven’s holiday parks are a British institution. With 37 beautiful holiday parks located around the UK, families can enjoy the epic British coastline without the stress of international travel. It’s hard to resist an affordable break among pristine nature and ancient landscapes - even if the British weather is being moody and photogenically ‘atmospheric’!
Haven’s family-friendly holiday parks operate convenience stores, providing all the essentials guests might need during their break, including toys for children.
The Keycraft team met Haven at a trade show, and as they say, the rest was history! A perfectly aligned opportunity was identified to help Haven extract more profit from their holiday convenience store toy offering.
Haven was looking to optimize the choice of toys available in their convenience stores according to what would turn over quickly. They also wanted to find more attractive display solutions that made optimum use of floor space.
The Keycraft team got their thinking caps on and used our Science of Impulse framework to cultivate the ideal toy retail experience for Haven’s holiday park convenience stores and customers.
Out of 37 Haven parks, 17 have been included in the ‘toy upgrade’ initiative so far. And the results have been outstanding!
Keycraft will be expanding the range of pocket money toys we supply to Haven in 2022, and also delivering additional display solutions for more of their sites. We’re very excited that Living Nature plush toys will also be included within their offering for 2022!
The team is delighted we’ve been able to help Haven achieve such great results so rapidly. Impulse toys are our passion and seeing our clients succeed with trust in our approach always puts a smile on our faces. It’s why we get out of bed every morning! We look forward to hearing more good news from Haven as the rollout continues and our relationship develops.
If you think your business could benefit from a partnership with Keycraft, please get in touch. We’d love to hear about your business and help you develop a game plan to achieve your toy retail goals!