The Early Learning Centre (ELC) is a British chain of retail shops selling toys aimed at pre-school children. They retail products which are designed to be primarily about play, with a focus on education, developing key skills and building self-confidence. Their toys not only help children get off to the best possible start, but are also good fun. Although ELC recognised impulse toys as an important area of sales, it was performing poorly, with low basket value and low profit. They knew impulse toys needed to remain part of their offering, but were struggling to see a return on their investment.
So, they decided to work with Keycraft to turn things around.