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Our Vision

Our vision is to become the house of impulse toy brands, supporting the world’s leading retailers.

Our Vision | About Us | Keycraft

The impulse purchase experts

Keycraft are the impulse purchase experts, with a global reach that is expanding, month on month.

Our vision is to become the house of impulse toy brands, supporting the world’s leading retailers.

We will achieve this by providing hard-working impulse toy brands that maximise profit and reduce risk for our retail partners.

Learn more about our growing family of children's product brands.

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Our People

From product development to sales, POS and fulfilment, our extensive range of expertise makes Keycraft one of the leading global toy suppliers.

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Our Story

From the bottom of the garden, to a leading global supplier. Read our story here.

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