Our Story
Our ambition has grown, but our goal has remained the same — to help increase retailer profit through quality toys and expert insights.
Small beginnings
From workshop to warehouse...
Our story begins, tucked away in Chris Cowie’s workshop at the bottom of his garden, in 1974. A trusted supplier of quality pocket money toys to high street gift shops in a small town in Scotland, Keycraft was rooted in strong family values and an irresistible sense of fun.
Going global
Now, over 45 years later, Keycraft has progressed to supply a global customer base, from tourist attractions to the high street market, and from leading independent toy retailers to the distribution centres of multi-chain organisations.
With offices in the USA, Canada, Australia, Hong Kong, France, Italy and Ireland, and headquarters in the UK, Keycraft has been operating at a global level for some time, and remains unrivalled in product development and innovation.
Experts in the Science of Impulse
In 2015 we formalised our unique methodology that has been benefiting our retail partners for years. Our strategic experts use the Science of Impulse to harness industry trends and insights. This methodology allows us to adapt to the market with unique clarity, bringing insights specifically designed to ramp up retailer profit. Working hand-in-hand with our customers we use our expertise to turn low value into high profit.
Discover what the Science of Impulse can do for your retail business.
Our sense of fun and innovation endure. From our entry level science toy brand, Magnoidz; to our soft toy brand, Living Nature; and our incredibly fast-growing lifestyle collectables, GOGOPO, Keycraft have created a house of desirable, fast-selling brands, which continues to grow.
As we continue to grow in strength around the world, our global retail partners will remain at the heart of our story, reaping the benefits of our continuously evolving team expertise and product innovation.
