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Our Story

Our ambition has grown, but our goal has remained the same — to help increase retailer profit through quality toys and expert insights.

Small beginnings
From workshop to warehouse...

Our story begins, tucked away in Chris Cowie’s workshop at the bottom of his garden, in 1974. A trusted supplier of quality pocket money toys to high street gift shops in a small town in Scotland, Keycraft was rooted in strong family values and an irresistible sense of fun.

Keycraft | Our Story - from small beginnings, to global customer base.

Going global

Now, over 40 years later, Keycraft has progressed to supply a global customer base, from tourist attractions to the high street market, and from leading independent toy retailers to the distribution centres of multi-chain organisations.

With offices in the USA, Canada, Australia, Hong Kong, France, Italy and Ireland, and headquarters in the UK, Keycraft has been operating at a global level for some time, and remains unrivalled in product development and innovation.

Find your nearest Keycraft office.

Keycraft | Our Story - from small beginnings, to global customer base.

Experts in the Science of Impulse

In 2015 we formalised our unique methodology that has been benefiting our retail partners for years. Our strategic experts use the Science of Impulse to harness industry trends and insights. This methodology allows us to adapt to the market with unique clarity, bringing insights specifically designed to ramp up retailer profit. Working hand-in-hand with our customers we use our expertise to turn low value into high profit.

Discover what the Science of Impulse can do for your retail business.

Keycraft | Our Story - from small beginnings, to global customer base.

Building a house of children's brands

Our sense of fun and innovation endure. From our entry level science toy brand, Magnoidz; to our soft toy brand, Living Nature; and our incredibly fast-growing lifestyle collectables, GOGOPO, Keycraft have created a house of desirable, fast-selling brands, which continues to grow.

Learn more about Keycraft's family of brands.

Keycraft | Our Story - from small beginnings, to global customer base.

The future of pocket money

As we continue to grow in strength around the world, our global retail partners will remain at the heart of our story, reaping the benefits of our continuously evolving team expertise and product innovation.

Meet our Keycraft team members.

Discover More

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Our Vision

Keycraft become the house of toy brands. Learn more.

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Our People

From product development to sales, POS and fulfilment, our extensive range of expertise makes Keycraft one of the leading global toy suppliers.

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  • © Keycraft Global Ltd.
  • Privacy & Cookies•
  • Terms & Conditions
  • Home
  • Our Brands
  • How We Work
    • Our Process
    • Science of Impulse
    • Case Studies
  • News & Insights
  • About Us
    • Our People
    • Our Story
    • Our Vision
  • Careers
  • Contact
  • Chat
  • sales@keycraftglobal.com
  • 0800 027 1362