17th July 2017

Keycraft scoop award for Shrinkles in Right Start Toy Awards

Product News


We are delighted to announce that Original Shrinkles Craft Kits have scooped a prestigious accolade from the Right Start Toy Awards 2017.  The renowned awards ceremony will take place later in the year to reveal which award Shrinkles has achieved.

 “We are thrilled to have received recognition for our Original Shrinkles magic plastic craft kits in the Right Start Toy Awards”, said Murray Smith, Marketing Manager, Keycraft Global.

“A win like this is a seal of approval and it rewards all our team from initial concept, to design, marketing and sales - as it means all our efforts are paying off.”

“We are delighted to know the kits were such a hit with the families, parents and children who tried and tested the products, especially since they have been designed as gender-neutral, and to appeal to children across a wide age range.”

“We look forward to finding out the final level of recognition at the awards ceremony in October.”

Right Start award winners go through a stringent testing process to ensure they offer children the best quality and play value. The award levels include; Special Awards/Gold, Silver, Bronze & Highly Commended and this information will be released by Right Start following the awards presentation on the 5th October 2017 and published in their follow-up magazine.

  • Original Shrinkles: Shrinking Plastic Crafting Fun!
  • Watch the magic happen!

About Right Start Magazine

Right Start is a family-life magazine for parents of children aged 6 months to 7 years. Their prestigious awards competition runs annually and invites companies to submit new innovative products that have launched that year.

Each entry is rigorously tried and tested by a selection of children, parents and families and submitted to a final panel of judges to decide which toys have been the biggest hit.

Following the competition, the Right Start Best Toy Guide is published on the run up to Christmas and includes information on the award winners, providing an essential shopping guide to toys, books and kids’ software for hard-pressed parents in the seasonal rush.

About Original Shrinkles Craft Kits

Shrinkles craft kits are fantastic creative fun for all of the family!

Watch the magic happen as Shrinkles S-H-R-I-N-K 7 times smaller and 7 times thicker than the original! Create badges, keyrings, jewellery, figurines and lots, lots more. You really must see it to believe it!

Shrinkles was established in 1973 by founder Barry Robson and his wife, Lyndsay. Following a swift acquisition process in September 2016, Keycraft bought over the entire market share of Shrinkles (Wizard Toys Ltd).

Over the last 10 months, Keycraft has not only carried out a full rebrand across the full range of Shrinkles craft kits, but also moved the entire manufacturing operation up from Teddington, England to their headquarters in Peterhead, Scotland.  

Since commencing the manufacturing operation in December 2016, Keycraft has manufactured over 134,000 packs in the last 8 months, distributing to a global customer base.

Shrinkles magic plastic kits are designed to encourage imaginative play and to inspire creativity in children of all ages.

Learn more about Shrinkles via our wholesale shopping basket site or buy shrinkles craft kits here.

View Original Shrinkles Magic Shrinking Plastic Kit Range:

Blackhouse Circle, Peterhead, AB42 1BN, UK +44 (0)1779 478078 • sales@keycraftglobal.com

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