News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…

  • Product News
  • 5 Dec 2017

Fabulously Ferocious Growing Dinosaurs by Keycraft

Introducing a new range of fabulously ferocious Growing Dinosaur pocket money...

  • Science of Impulse
  • 4 Dec 2017

Meet Keycraft at Toy Trade Shows in 2018

Keycraft will be showcasing its exciting range of new brands and best-selling...

  • Product News
  • 1 Dec 2017

Meshables: New Squeezy Animals by Keycraft

A perfect toy for children who love animals and those who like to fidget!

More News & Insights

  • Science of Impulse
  • 24 Nov 2017

Increase Basket Value with Impulse Toys & Display Solutions by Keycraft

On the run up to Christmas it is important not to overlook the incremental va...

  • Product News
  • 14 Nov 2017

Keycraft enhance Magnoidz brand with 5 new science kits

Introducing FIVE NEW Magnoidz Science Kits to educate and entertain children.

  • Product News
  • 8 Nov 2017

Shrinkles Highly Commended by the Rainbow Awards for Toy Excellence 2017

Keycraft is proud to announce that Original Shrinkles has been awarded Highly...

  • Product News
  • 3 Nov 2017

Keycraft awarded Highly Commended for Shrinkles in Right Start Toy Awards 2017

Original Shrinkles craft kits have received recognition in the Right Start To...

  • Product News
  • 2 Oct 2017

New for Christmas 2017: Elf Hatching Eggs

Keycraft's Elf Hatching Egg toys will fly off the shelves this Christmas!

  • Product News
  • 25 Sept 2017

Planning a Christmas Grotto? Keycraft can help!

We''ve a vast range of presents, wrapped and unwrapped, to meet every budget...

  • Science of Impulse
  • 22 Sept 2017

Work begins on new headquarters for Keycraft

Work has started on transforming the office building for Keycraft Global. The...

  • Product News
  • 7 Aug 2017

It's here! It's GOOBANDS™!

GOOBANDS is the gooeist craze about to hit stores! Collect and wear the slime...

  • Product News
  • 13 Jul 2017

Weird & Wonderful SLIME - Save 25%!

We have bundled together SIX of our coolest and quirkiest slime products into...

  • Product News
  • 6 Jul 2017

Calling all Garden Explorers! Toys to Delight this Summer

Stay ahead of the curve and stock up on garden exploration toys before...

  • Product News
  • 29 Jun 2017

Back to School: Get Ready, Get Set... GOGOPO!

Get ready for the Back to School boom with the GOGOPO display unit and 39 sta...

  • Product News
  • 15 Jun 2017

Guide: How to SHRINK Shrinkles

Learn how to become a Shrinkles SHRINK expert with theses top tips for Shrink...

  • Retail Insight
  • 13 Jun 2017

Why are unicorns so popular? And what does this mean for retail sales?

Unicorns have been making a comeback, but why? And how does this help retail...

  • Product News
  • 1 Jun 2017

New Arrivals for Summer 2017 - Just Launched!

We are delighted to tell you that our new pocket money toys for Summer 2017 a...

  • Retail Insight
  • 24 May 2017

Slimey sensation taking schools by storm

As if the fidget spinner craze is not enough to keep us all on our toes, medi...

  • Product News
  • 18 May 2017

Keycraft launch new Original Shrinkles slim packs

Introducing the brand NEW range of animal themed Original Shrinkles Craft Kits!

  • Product News
  • 13 May 2017

Win 1 of 10 Fidget Spinners

Enter Keycraft''s competition on Facebook to be in with the chance of winning...

  • Product News
  • 8 May 2017

How to Grow a Unicorn or Fairy Fantasy Hatching Egg

Find out how to grow and hatch a unicorn or fairy fantasy egg!

  • Product News
  • 28 Apr 2017

GOGOPO Commended at 2017 Stationery Awards

GOGOPO Nail Polish Highlighters were Commended at the 2017 Stationery Awards.

  • Product News
  • 26 Apr 2017

Introducing NEW Fairy & Unicorn Fantasy Hatching Eggs!

Pre-order this product and be the first to have them instore!

  • Product News
  • 22 Apr 2017

Enter GOGOPO Giveaway!

Enter the competition on GOGOPO''s Facebook page to be in with the chance of...

  • Science of Impulse
  • 4 Apr 2017

Keycraft to showcase new brands at AIS Show

Join Keycraft at the Independent Toy and Gift Show to get exclusive show deal...

  • Product News
  • 27 Mar 2017

Keycraft Dino Hatch Eggs Easter Offer

Have you tried the NEW Dinosaur Hatching Egg range from Keycraft?

  • Science of Impulse
  • 23 Mar 2017

New premises mark continued growth for Keycraft

In order to develop its business in UK and international markets and accommod...

  • Product News
  • 15 Mar 2017

Keycraft Easter Selection 2017

We’re here to help you create as many opportunities as possible this Easter f...

  • Product News
  • 27 Feb 2017

Don't miss our Living Nature Easter Deals!

We have a selection of Easter Offers for Living Nature! Save 5% with Keycraft!

  • Product News
  • 13 Feb 2017

Keycraft welcome new account managers to strengthen team

We are delighted to announce the appointment of two new account managers, Jar...

  • Product News
  • 7 Feb 2017

Introducing Shrinkles… the unique brand of colouring and shrinking fun!

Established in 1973 by Wizard Ltd, Shrinkles is a very well-known brand with...

  • Product News
  • 1 Feb 2017

Keycraft Australia appoints new GM

We are delighted to announce the appointment of Terence Davis as General Mana...

  • Product News
  • 2 Jan 2017

Keycraft expand product portfolio with three new brands

Keycraft expand product portfolio with three new brands

  • Science of Impulse
  • 7 Sept 2016

Why ‘parent appeal’ is a big seller.

Here at Keycraft, we are continuously researching consumer psychology, analys...

  • Product News
  • 6 Sept 2016

Retro Toys Range

Retro Toys have been growing in popularity, and the trend seems to be here to...

  • Science of Impulse
  • 5 Sept 2016

So, you think you know your customers…

I’ve been in this business years. I know exactly what makes my customers tick...

  • Product News
  • 5 Sept 2016

Keycraft purchases entire share capital of Wizard Limited from founder Barry Robson

Wizard Limited founders Barry and Lindsay Robson have sold the entire share c...

  • Retail Insight
  • 30 Aug 2016

Holidaying at home

Along with many of you, post-Brexit we at Keycraft anticipated an increase in...

  • Retail Insight
  • 22 Jul 2016

Post-EU Referendum: seizing opportunities

By now we are all aware of the early impact of the vote to leave the EU, and...

  • Retail Insight
  • 1 Jun 2016

How arts and crafts support child development

Many parents perceive art and craft activities as a positive thing, in that i...

  • Product News
  • 1 Jun 2016

Arts & Crafts packs

If you haven't checked out our 'Make Your Own' craft kits before, then now is...

  • Science of Impulse
  • 13 Jun 2016

The good old fashioned walk-through

The way in which people shop has changed dramatically in recent years, with o...

  • Retail Insight
  • 25 May 2016

Stop talking... and sell!

How do sales happen in your business? Is there an in-house process? Do you re...

  • Retail Insight
  • 29 Apr 2016

Will new payment options pay off?

With more and more talk about enhancing the customer experience, it’s inevita...

  • Retail Insight
  • 15 Apr 2016

Retail cannot survive on mechanisms alone

There’s a lot of talk currently about customer experience and the way in whic...

  • Science of Impulse
  • 18 Jan 2016

What Is Impulse Buying?

Over the years, the definition of impulse buying has changed. The changes hav...

  • Science of Impulse
  • 18 Jan 2016

What Drives Impulse Purchases?

For many years, retailers have been trying to understand impulse buying. They...

  • Retail Insight
  • 18 Jan 2016

Know Your Customers!

It sounds so simple, but we cannot say this often enough: Know your customers...


So, if you’re eager to get going, or just curious to find out more, get in touch with us today.

Act On Impulse

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