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Keycraft
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  • Click below to watch the film.
Keycraft

The Impulse Purchase Experts

When it comes to toys, we’re at the top of our game. We think great products, well packaged should be a given. We source and develop quality items that combine creativity, integrity and commerciality. Then we package and display them in ways designed to optimise impulse purchases. Tried and tested, our approach creates opportunities to make space pay.

Keycraft

The Science of Impulse

We’ve distilled 40 years of data and experience into one phrase: The Science of Impulse. And we are experts in it.

Products, customers and environments have changed hugely, and there’s now more choice than ever. And still our sector continues to change and evolve. Our process allows us to adapt to the market with unique clarity; bringing insight that’s specifically designed to ramp up retailer profit.

Keycraft

Turning low value into high profit is a big deal.
It’s a science... The Science of Impulse.

Perfect presentation completes the picture.
If they don’t see it, they won’t want it.

Value: Engineered to ensure maximum profit
for you and feel-good factor for parents.

Don’t fill gaps.
Create Opportunities.

Get your space working hard.
Customers will find it easier to shop.

What do they really want?
How much will they pay for it?

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Keycraft

Products That Appeal

At Keycraft, we don’t fill gaps, we create opportunities. Curating product selections that appeal to different consumer groups is a key part of this.

Browse our selection of wholesale toys and complimentary display solutions for retailers:

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Understanding the Retail Environment

Understanding the retail environment is more than just knowing how much space you have. It’s about making that space work.

This is where The Science of Impulse comes into play: knowing how customers interact with different retail spaces and understanding their buying behaviours are key to creating the right conditions to maximise impulse purchases.

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Keycraft

So, if you’re eager to get going, or just curious to find out more, get in touch with us today.

Act On Impulse

News & Insights

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  • 7 Aug 2017

It's here! It's GOOBANDS™!

GOOBANDS is the gooeist craze about to hit stores! Collect and wear the slime...

  • Product News
  • 17 Jul 2017

Keycraft scoop award for Shrinkles in Right Start Toy Awards

Original Shrinkles craft kits have received recognition in the Right Start To...

  • Product News
  • 13 Jul 2017

Weird & Wonderful SLIME - Save 25%!

We have bundled together SIX of our coolest and quirkiest slime products into...

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